'FROM LINE TO LIFE' AD CAMPAIGN

The face is a blank canvas and Shu Uemura's makeup products transform the user into an artist with freedom of play, experimentation and self-expression. In line with the concept, I used Shu Uemura's range of eyeshadows and eyeliners as tools for drawing/painting and the process was filmed. The Singapore skyline acted as inspiration and backdrop for the artwork with a modern woman as the subject.